NASTY BEAST / BRANDING / PACKAGING /COMMERCIAL

THE NASTY BEAST BRAND PROJECT

 

For drupa 2004 I worked the first time for the PrintCity Alliance. I decided to create a virtual brand to show all materials, technologies and substrates of the 48 Alliance member companies.

 

The result was a strong marketing campaign based on 119 designs, 42 single print jobs (most of them in live production at drupa on 6,500 sqm in Hall 6), 17 HD Videos (in summary 130 minutes) for 5 different video installations.

 

Production time was 6 months for the design and print jobs (including prepress work and production management) and just 3 weeks for the video production inclusive soundtracks.

 

Since then I work for PrintCity as a full service designer.

PROJECT DESCRIPTION:

CLIENT'S NAME:

PrintCity Alliance

 

CATEGORY:

Branding & Packaging & Commercial

 

DESIGNS:

119

 

LIVE PRINT JOBS AT DRUPA:

42

 

HD VIDEOS:

17 Videos | 130 minutes | 5 Installations

 

TIME TAKEN:

7 Months

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